You've spent your time building a world-class event, now you're excited (perhaps nervous) to officially welcome your audience into your event experience.
Here's a helpful checklist the Cadence team has put together for internal use, collated across thousands of events:
WELCOMING AUDIENCE IN CHECKLIST
We recommend about an hour (60 minutes) for a final review to your event, on both website and app.
Review your Event
Ensure the event is "Live" and not still in "Review"?
If your event is in Review status, and you send the Welcome Email, you'll be off to a rocky start 🧗🏻♂️ - your attendees will not be able to access the event!
Review your Menu
Determine Menu visibility, you may want to keep certain menu items hidden (by specifying the menu items) for the Events Team to continue building out for the big show
Review all Images
Visit Event Setup in the admin site for your event and select Images
Review the following:
Logos
Background Images
Default Images
Review your Login Screen
Double check that your logo and login image looks as you want it too
Review your Home screen
Double check that your background image is exciting and conveys your event theme
Use the Tiles to link to the primary experiences and engagement you want within your event (Coming April 2021)
Send a Push Notification
It is nice to send a push notification or two that the attendees will see once they access your event
Review Speakers
Ensure that each Speaker has a profile photo that is high quality and not pixelated
Review Companies
Ensure that each Company has their ideal logo
Review your Welcome Email
Editing your Welcome Email
Visit Attendees in the admin site, then visit Emails tab
You can fully edit this Welcome Email
Considerations for the Welcome Email copy & links
Generate excitement and hype for the upcoming event
Prepare attendees on how to build their schedule if applicable
____"We have six wonderful tracks fro you to choose from"
____"There's 8 breakouts on Thursday. Register for your preferred breakout"
Provide the points of contact leading up to the event
Communicate the importance and value of connecting & networking
Sending your Welcome Email
Send the Welcome Email to yourself to review first before sending to all attendees.
Visit Attendees in the admin site, search for your name and select the email icon in actions column to send yourself the Welcome Email
Once you've reviewed and determined it's good to, visit Attendees in admin, make sure All Attendees is selected, then select Bulk Actions button and select Send Welcome Email
SUCCESS!
You're on your way to your big moment.
Additional Resources
Check out our other checklists for bringing a world class event to the world