Real-time analytics are currently available for Events, Collections, Appointments and Customers.
For admin users, visit the respective area within your event and you'll see the Analytics button on the top right hand side.
The Analytics button will bring you to the analytics dashboard for that specific feature. Each feature has their own unique analytics reporting, which will include any custom fields you add to that feature.
If you ever have ad hoc reporting requests not available through our standard reporting, please contact your dedicated customer success manager or our help center.