You have two distinct ways of displaying your event's schedule to your attendees, Image View and List View.
They key different is, you guessed it, images! You can add flare to each schedule item by including a photo or logo that appears in the schedule.
For larger events where you might now have the time to customize each image, List View is a great option.
How to Set Your Schedule View Type
Within your Admin site, navigate to Event Setup -> Event Configuration and select Image View or List View from the dropdown.